At REAL GIRLS MATTER, we believe women, as a group and individually, are currently being threatened in a way that is both new and unusually provocative. Our purpose is to defend and promote the rights of real women and girls, whether in sports, in locker rooms, or other protected places.  We respect the Constitutional rights of all people, regardless of sexual orientation or identity, to live free from violence, threats, intimidation, bullying, and discrimination. But we also believe that rolling back the protections and social considerations of women to accommodate the whims of men who deny their own true biology is legally, ethically, and morally wrong.

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Our mission is to ensure that girls and women can have their spaces and their right to fair and unimpeded competition protected. Our campaign is launched with that mission in mind. A portion of our store proceeds go to supporting legislation and public policy that is in line with our mission.

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Our website is undergoing final construction, and our store will be featuring apparel and brand merchandise for everyone.  We hope you check back in when full access to our site is ready. Our anticipated launch date is late September of 2026.

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For any questions, to join our email list or to connect about allying with us in our campaign, please contact us at ProtectRealGirls@gmail.com.